Category
E-commerce
Role
UI/UX Design
Client
Webolizma
Date
May 15, 2024
I redesigned TUSAŞShop’s corporate e-commerce website with a modern design approach that aligns with the brand’s vision and delivers a clean, functional user experience.
Combining TUSAŞ’s prestigious identity with user needs, I designed a corporate, trustworthy, and easily navigable digital shopping experience.
Project Summary
This project included a complete redesign of TUSAŞShop’s e-commerce infrastructure and interface. The previous structure made it difficult for users to locate products, and the category system didn’t reflect the brand’s corporate identity.
Based on user research, I implemented a simplified navigation, open filter menus, and a restructured product hierarchy to streamline user journeys. Promotional blocks and interactive components were added to highlight branded items such as TUSAŞ logo merchandise and corporate gift sets.
Product detail pages were also redesigned to clearly communicate key features with a clean and informative layout. The entire system was built with a mobile-first mindset to ensure consistency across devices.
Challenges and Solutions
The biggest challenge was merging a prestigious corporate identity with a modern shopping experience. A carefully defined design language was required to maintain a balance between seriousness and accessibility.
Users, especially those looking for corporate merchandise, needed advanced filtering and search capabilities. Listing pages were enhanced with open filter sections, and mobile UX was optimized for intuitive flow.
Typography, color usage, and spacing were all aligned with TUSAŞ’s technical and professional image—resulting in a powerful and reliable shopping experience for both internal stakeholders and the general public.
