Category
Web Design
Role
UI/UX Design
Client
Webolizma
Date
Jul 26, 2024
I redesigned Ekoşarj’s website to digitally reflect its identity as Turkey’s first and only independent EV charging station network.
Focusing on trust, sustainability, and mobile accessibility, I created a user experience that makes information easy to access and reinforces brand credibility.
Project Summary
Ekoşarj’s website interface was redesigned to effectively reflect its sustainability-focused brand message. The site aimed to encourage electric vehicle usage while clearly presenting station locations, mobile app access, and pricing information.
The homepage flow introduces users to the brand’s mission and tech vision, followed by clearly segmented sections on the mobile app, sustainable energy efforts, reliable charging technology, and competitive pricing.
The design leverages user-friendly icons, a modern visual language, and green color gradients to support the nature-focused theme. The mobile app is emphasized through interactive highlights, providing easy access for users to download and engage with the platform.
Challenges and Solutions
The main challenge was combining an eco-conscious and tech-forward brand identity into a simple and understandable user interface. With many content blocks on the homepage, a clear visual hierarchy was established to prevent user fatigue while reinforcing brand strength.
User research revealed hesitation among mobile users regarding the app download process and accessing charging station info. As a solution, mobile-friendly quick access buttons and direct information modules were introduced.
Additionally, content such as “There’s an Ekoşarj product for every EV” was redesigned visually to emphasize brand inclusivity. Technical details like charging heads, station types, and contact channels were structured to be clear yet informative for all user types.
