Category
E-Commerce
Role
UI/UX Design
Client
Webolizma
Date
Dec 8, 2024
I completely redesigned TS Club’s e-commerce website to reflect Trabzonspor’s strong identity and enhance the overall shopping experience.
I created a clean, efficient, and mobile-friendly interface that brings together the passion of fans and seamless digital experience—making it easy for users to explore, customize, and purchase jerseys.
Project Summary
This project involved a full redesign of TS Club’s e-commerce homepage with the goal of amplifying the Trabzonspor fan experience while simplifying the shopping journey.
The previous site had a complex navigation structure that caused friction for users. After user research, the information architecture was restructured and streamlined, allowing for quicker access to key product categories and offerings.
Since new season jerseys are the most preferred products among fans, the product detail pages were enhanced with customization modules (name, number, signature). Additionally, product filters were displayed by default on listing pages to help users reach their desired items more quickly and effortlessly.
Sections like campaigns, collections, and promotional offers were redesigned to increase visibility and boost conversion. The new visual hierarchy supports a modular layout that balances emotional storytelling with commercial goals.
Challenges and Solutions
One of the main challenges was to balance Trabzonspor’s strong visual identity with the expectations of a modern e-commerce experience. The site had to be both impactful and easy to navigate for loyal fans as well as first-time visitors.
Another critical challenge was the visual clutter caused by numerous products and promotions. A clear visual hierarchy was carefully established to prioritize information and create focus.
The design was also optimized for mobile devices, ensuring that layout spacing, image scaling, and navigation elements supported smooth and uninterrupted browsing. A user-first, data-informed approach guided every design decision throughout the process.
