Category
Corporate Web design
Role
UI/UX Design
Client
Webolizma
Date
Aug 8, 2024
A comprehensive web experience was designed for Vital Mutfak, combining a product-focused B2C structure with a corporate content strategy that builds trust.
The site offers users a seamless way to explore products while showcasing the brand’s expertise, service quality, and market position through well-structured corporate content.
Project Summary
Vital Mutfak’s website was redesigned to serve both B2C audiences and corporate stakeholders. The layout balances product exploration with brand storytelling.
The homepage opens with a hero section emphasizing the brand’s motto: “Professional Products for Professional Kitchens.” Immediately following this is a strong reference block showcasing major hotel chains, reinforcing trust before transitioning users toward product discovery.
Product categories such as industrial kitchens, cold room systems, and laundry equipment were designed to be intuitive and clean. Meanwhile, corporate pages like “About Us,” “Why Vital,” “Media,” and “Trade Shows” were created to highlight the company’s history, vision, and industry presence.
Challenges and Solutions
The main challenge was to balance product-focused user flows with a strong corporate content strategy. It was essential to help users discover products easily while reinforcing brand trust.
To solve this, the user journey begins with a reference block that builds credibility, followed by direct pathways to product categories. Corporate pages were structured with a separate navigation logic, ensuring ease of access to brand-related content.
The entire structure was mobile-optimized, offering equal accessibility to both product listings and company information on all screen sizes.
